A clearer spotlight on spotlight : understanding, conducting and reporting
Year of publication: |
July 2016
|
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Authors: | Krishna, Aradhna |
Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 26.2016, 3, p. 315-324
|
Subject: | Spotlight analysis | Johnson-Neyman technique | Dichotomizing variables |
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