A cocktail of opportunity (why a recession is not the time to trim brand portfolios)
Year of publication: |
2011
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Published in: |
Strategic Direction. - Emerald Group Publishing Limited, ISSN 1758-8588, ZDB-ID 2089990-7. - Vol. 28.2011, 1
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Publisher: |
Emerald Group Publishing Limited |
Subject: | Brand management | Competitive strategy | Marketing management | Marketing models | Marketing philosophy | Marketing planning | Marketing strategy | Marketing theory | Organizations | Sales campaigns | Spirits | Strategic marketing | United Kingdom |
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