A code of ethics for social marketing? : bridging procedural ethics and ethics-in-practice
Year of publication: |
January-March 2017
|
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Authors: | Carter, Stacy M. ; Mayes, Christopher ; Eagle, Lynne C. ; Dahl, Stephan |
Published in: |
Journal of nonprofit & public sector marketing. - Binghamton, NY : Haworth, ISSN 1049-5142, ZDB-ID 1149235-1. - Vol. 29.2017, 1, p. 20-38
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Subject: | Codes of ethics | practical reason | ethics | social marketing | Entscheidungstheorie | Decision theory | Social Marketing | Social marketing | Unternehmensethik | Business ethics | Ethik | Ethics | Wirtschaftsethik | Economic ethics |
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