A comparative analysis of differential consumer response across supermarket and specialty store in the candy category
Year of publication: |
2012
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Authors: | Kumar, Ashish ; Trivedi, Minakshi ; Bezawada, Ram ; Sridhar, Karthik |
Published in: |
Journal of retailing and consumer services. - London [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 12043850. - Vol. 19.2012, 6, p. 561-570
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