A COMPARATIVE EVALUATION OF ORGANIC PRODUCE CONSUMERS IN NEW JERSEY TO NEW YORK AND PENNSYLVANIA

This comparative study seeks to distinguish the organic consumers of New Jersey from those of New York and Pennsylvania. The objective of the study is to document the characteristics of New Jersey organic produce consumers and compare the profile to New York and Pennsylvania consumers. Econometric methods will be used to model behavior and characteristics of consumers who frequently buy organic produce, and of consumers who are willing to pay 10 percent or more extra for organic produce than for conventional produce. Comparing models for New Jersey to those for New York and Pennsylvania will provide a framework for determining the significant characteristics unique to New Jersey's organic produce consumers.