A comparative study of American and Japanese company brand icons
| Year of publication: |
2011
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|---|---|
| Authors: | Kilic, Ozcan ; Miller, Darryl W ; Vollmers, Stacy M |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 20981326. - Vol. 18.2011, 8 (18.6.), p. 583-597
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