A comparative study of corporate reputation between China and developed Western countries
Year of publication: |
2012
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Authors: | Zhang, Yang ; Schwaiger, Manfred |
Published in: |
Handbook of research on international advertising. - Cheltenham [u.a.] : E. Elgar, ISBN 1-84844-858-9. - 2012, p. 353-375
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Subject: | Firmenimage | Corporate reputation | Multinationales Unternehmen | Transnational corporation | Kulturelle Identität | Cultural identity | Vergleich | Comparison | China | Westliche Staaten | Western countries | Deutschland | Germany | Großbritannien | United Kingdom | USA | United States |
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