A comparative study of corporate reputation between China and developed Western countries
Yang Zhang and Manfred Schwaiger
| Year of publication: |
2012
|
|---|---|
| Authors: | Zhang, Yang ; Schwaiger, Manfred |
| Published in: |
Handbook of research on international advertising. - Cheltenham [u.a.] : E. Elgar, ISBN 1-84844-858-9. - 2012, p. 353-375
|
| Subject: | Firmenimage | Corporate reputation | Multinationales Unternehmen | Transnational corporation | Kulturelle Identität | Cultural identity | Vergleich | Comparison | China | Westliche Staaten | Western countries | Deutschland | Germany | Großbritannien | United Kingdom | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009513907