A comparison and test of three causal models of patronage intentions
[Von] William R. Darden; Orhan Erdem; Donna K. Darden
Year of publication: |
1983
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Authors: | Darden, William R. ; Erdem, Orhan ; Darden, Donna K. |
Published in: |
Patronage behavior and retail management. - New York [u.a.] : North-Holland, ISBN 0-444-00704-0. - 1983, p. 29-43
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