A comparison of excess stock market return to standard marketing metrics
Year of publication: |
[2018]
|
---|---|
Authors: | Lane, Vicki ; Parthasarathy, Madhavan |
Published in: |
Research, practices, and innovations in global risk and contingency management. - Hershey : IGI Global, Business Science Reference, ISBN 978-1-5225-4754-9. - 2018, p. 20-37
|
Subject: | Kapitaleinkommen | Capital income | Aktienmarkt | Stock market | Börsenkurs | Share price | Vergleich | Comparison | Performance-Messung | Performance measurement |
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