A Comparison of Multidimensional Scaling Methods for Perceptual Mapping
| Year of publication: |
1999
|
|---|---|
| Authors: | Bijmolt, Tammo H.A. ; Wedel, Michel |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 36.1999, 2, p. 277-285
|