A Comparison of Online and Offline Consumer Brand Loyalty
Year of publication: |
2003
|
---|---|
Authors: | Danaher, Peter J. ; Wilson, Isaac W. ; Davis, Robert A. |
Published in: |
Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 22.2003, 4, p. 461-476
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | Brand Choice | Probability Models | Internet Shopping |
-
Salisbury, Linda Court, (2010)
-
—Temporal Stochastic Inflation in Choice-Based Research
Salisbury, Linda Court, (2010)
-
The roles of multiple channels in predicting website visits and purchases : engagers versus closers
Goić, Marcel, (2022)
- More ...
-
Danaher, Peter J., (2003)
-
Optimal Ordering Policies Under Conditions of Extended Payment Privileges
Davis, Robert A., (1985)
-
Measures of brand attitude: Are cognitive structure approaches really needed?
Gresham, Larry G., (1984)
- More ...