A comparison of online and postal data collection methods in marketing research
Year of publication: |
2003
|
---|---|
Authors: | McDonald, Heath ; Adam, Stewart |
Published in: |
Marketing Intelligence & Planning. - MCB UP Ltd, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 21.2003, 2, p. 85-95
|
Publisher: |
MCB UP Ltd |
Subject: | Internet | Marketing research | Data collection | Online retrieval | Postal services | Surveys |
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