A comparison of social media adoption and use in different countries : the case of the United States and Switzerland
Year of publication: |
2013
|
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Authors: | Milwood, Pauline ; Marchiori, Elena ; Zach, Florian |
Published in: |
Journal of travel and tourism marketing. - Binghamton, NY : Haworth Press, ISSN 1054-8408, ZDB-ID 1408990-7. - Vol. 30.2013, 1/2, p. 165-168
|
Subject: | Tourismusmarketing | Tourism marketing | Online-Marketing | Internet marketing | Vergleich | Comparison | USA | United States | Schweiz | Switzerland |
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