A comparison of the characteristics of eBay consumers and eBay nonconsumers
Year of publication: |
2007
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Authors: | Black, Gregory S. |
Published in: |
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing. - London : Palgrave Macmillan Ltd., ISSN 1746-0166, ZDB-ID 2190008-5. - Vol. 9.2007/08, 1, p. 16-29
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Subject: | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology | Vertrauen | Confidence | Zielgruppe | Target group | Auktion | Auction | Electronic Commerce | E-commerce |
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