A comparison of values in infomercials and commercials
Year of publication: |
2002
|
---|---|
Authors: | Hetsroni, Amir ; Asya, Ilan |
Published in: |
Corporate Communications: An International Journal. - MCB UP Ltd, ISSN 1758-6046, ZDB-ID 2029376-8. - Vol. 7.2002, 1, p. 34-45
|
Publisher: |
MCB UP Ltd |
Subject: | Television | Advertising | Values | Israel |
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