A comprehensive review on leveraging business intelligence for enhanced marketing analytics
P.S. Venkateswaran, Divya Marupaka, Sachin Parate, Amit Bhanushali, Latha Thammareddi, P. Paramasivan
| Year of publication: |
2024
|
|---|---|
| Authors: | Venkateswaran, P. S. ; Marupaka, Divya ; Parate, Sachin ; Bhanushali, Amit ; Thammareddi, Latha ; Paramasivan, P. |
| Published in: |
Data-driven decision making for long-term business success. - Hershey PA, USA : IGI Global, ISBN 979-8-3693-2193-5. - 2024, p. 34-48
|
| Subject: | Marketing | Betriebliches Informationssystem | Business intelligence system |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/979-8-3693-2193-5.ch003 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014483451