A comprehensive typology of ethnic identities : implications for marketing and public policy
Year of publication: |
2015
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Authors: | D'Rozario, Denver ; Yang, Guang |
Published in: |
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan. - Chicago, Ill. : American Marketing Association, ISSN 0743-9156, ZDB-ID 83163-3. - Vol. 34.2015, 2, p. 173-193
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Subject: | ethnic identity | ethnic markets | immigrant consumers | public policy implications | typology | Ethnische Gruppe | Ethnic group | Konsumentenverhalten | Consumer behaviour | Migranten | Migrants | Kulturelle Identität | Cultural identity | Soziale Integration | Social integration | Deutschland | Germany | Marketing |
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