A conceptual framework for structuring internet-based marketing survey research
Year of publication: |
2016
|
---|---|
Authors: | Wiley, James B. ; Albaum, Gerald S. |
Published in: |
The marketing review. - Helensburgh : Westburn Publ., ISSN 1469-347X, ZDB-ID 2039374-X. - Vol. 16.2016, 1, p. 27-46
|
Subject: | Marketing research | Internet surveys | Response to surveys | Model for structuring response | Volitional response | Internet | Marktforschung | Market research | Befragung | Interview |
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