A conceptual framework for studying the interaction of demand, supply and the market environment in product line optimization
John H. Roberts
| Year of publication: |
2011
|
|---|---|
| Authors: | Roberts, John H. |
| Other Persons: | Michalek, Jeremy J. (reviewed) ; Tsafarakis, Stelios (reviewed) |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 28.2011, 1, p. 23-25
|
| Subject: | Fertigungsprogramm | Master production schedule | Produktgestaltung | Product design |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009007248