A conceptual framework of hotel experience and customer‐based brand equity
Year of publication: |
2010
|
---|---|
Authors: | Bill Xu, Jing ; Chan, Andrew |
Published in: |
International Journal of Contemporary Hospitality Management. - Emerald Group Publishing Limited, ISSN 1757-1049, ZDB-ID 2028752-5. - Vol. 22.2010, 2, p. 174-193
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Brand equity | Quality | Perception | Advertising | Service levels | Hotels |
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