A conceptual framework that identifies antecedents and consequences of building socially responsible international brands
Year of publication: |
May/June 2016
|
---|---|
Authors: | Gupta, Suraksha |
Published in: |
Thunderbird international business review. - New York, NY : Wiley, ISSN 1096-4762, ZDB-ID 1411657-1. - Vol. 58.2016, 3, p. 225-237
|
Subject: | Markenimage | Brand image | USA | United States | Markenführung | Brand management | Corporate Social Responsibility | Corporate social responsibility |
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