A conceptual investigation into the effects of cultural animosity on Middle Eastern consumers' purchase intentions
Year of publication: |
2011
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Authors: | Darrat, Mahmoud |
Published in: |
Journal of Islamic marketing : JIMA. - Bingley : Emerald, ISSN 1759-0833, ZDB-ID 2556158-3. - Vol. 2.2011, 1, p. 5-13
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Subject: | Mittlerer Osten | Middle East | Konsumentenverhalten | Consumer behaviour | Kulturelle Identität | Cultural identity | Markenimage | Brand image | Herkunftsbezeichnung | Designation of origin |
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