A Conceptual Study on Customers Adoption of iMobile App Technology in ICICI Bank
Year of publication: |
2017
|
---|---|
Authors: | Jeevan, Priti |
Publisher: |
[S.l.] : SSRN |
Subject: | Innovationsakzeptanz | Innovation adoption | Electronic Banking | Electronic banking | Innovationsdiffusion | Innovation diffusion | Bank | Indien | India | Beziehungsmarketing | Relationship marketing | Mobile Anwendung | Mobile application | Konsumentenverhalten | Consumer behaviour |
Extent: | 1 Online-Ressource (12 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: National conference on Recent trends in Management, K.S. School of Engineering and Management, Bengaluru, May 28th 2015, ISBN: 978-93-83241-99-6 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments April 28, 2017 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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