A configurational approach in business model design
Year of publication: |
2016
|
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Authors: | Kulins, Christopher ; Leonardy, Hannes ; Weber, Christiana |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 69.2016, 4, p. 1437-1441
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Subject: | Customer orientation | Market orientation | Strategic orientations | Fuzzy set qualitative comparative analysis | Configurational theory | Fuzzy sets | Strategy type | Fuzzy-Set-Theorie | Strategisches Management | Strategic management | Marketingmanagement | Marketing management | Geschäftsmodell | Business model | Beziehungsmarketing | Relationship marketing | Qualitative Methode | Qualitative method |
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