A configurational perspective of branding capabilities development in emerging economies : the case of the Chinese cellular phone industry
Year of publication: |
2008
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Authors: | Ni, Na ; Wan, Fang |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 15.2007/08, 6, p. 433-451
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Subject: | Schwellenländer | Emerging economies | Markenführung | Brand management | Wettbewerbsstrategie | Competitive strategy | Mobilkommunikation | Mobile communications | China |
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