A conjoint analysis of customers' preferences for e-banking channels
Year of publication: |
2021
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Authors: | Saxena, Noopur ; Gera, Navneet ; Nagdev, Kritika ; Di Fatta, Davide |
Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1033, ZDB-ID 2251608-6. - Vol. 12.2021, 1, p. 52-68
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Subject: | conjoint analysis | e-banking channels | e-commerce | payment | Electronic Commerce | E-commerce | Conjoint-Analyse | Conjoint analysis | Electronic Banking | Electronic banking | Konsumentenverhalten | Consumer behaviour | Vertriebsweg | Distribution channel | Beziehungsmarketing | Relationship marketing |
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