A Conjoint analysis of Turkish consumer preferences for energy drinks
Year of publication: |
2010
|
---|---|
Authors: | DÖLEKOĞLU, Celile ÖZÇİÇEK ; KARA, Ali ; EREL, Gürkan ; DeShields, Oscar W |
Published in: |
Iktisat Isletme ve Finans. - Bilgesel Yayincilik. - Vol. 25.2010, 290, p. 89-108
|
Publisher: |
Bilgesel Yayincilik |
Subject: | Conjoint analysis | new products | choice modeling | energy drinks |
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