A Conjoint Approach for Consumer - and Firm-Level Brand Valuation
| Year of publication: |
2011
|
|---|---|
| Authors: | Jedidi, Kamel |
| Other Persons: | Jagpal, Harsharanj S. (contributor) ; Ferjani, Madiha (contributor) |
| Publisher: |
[2011]: [S.l.] : SSRN |
| Subject: | Conjoint-Analyse | Conjoint analysis | Markenführung | Brand management | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Marktforschung | Market research |
| Description of contents: |
Previous research has ide ...
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| Extent: | 1 Online-Ressource (18 p) |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | In: Journal of Marketing Research, Vol. 46, No. 6, pp. 846-862, 2009 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2009 erstellt |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013118470