A conjoint approach to multipart pricing
Raghuram Iyengar, Kamel Jedidi, and Rajeev Kohli
| Year of publication: |
2008
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|---|---|
| Authors: | Iyengar, Raghuram ; Jedidi, Kamel ; Kohli, Rajeev |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 45.2008, 2, p. 195-210
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| Subject: | Conjoint-Analyse | Conjoint analysis | Preiswettbewerb | Price competition | Konsumentenverhalten | Consumer behaviour | Marktforschung | Market research |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003713022