A Consideration of Value Co-Creation in Branding of University Research-Laboratories
Year of publication: |
2016
|
---|---|
Authors: | Shirahada, Kunio ; Kosaka, Michitaka ; Nguyen, Dung Thuy |
Published in: |
International Journal of Knowledge and Systems Science (IJKSS). - IGI Global, ISSN 1947-8216, ZDB-ID 2703502-5. - Vol. 7.2016, 2 (01.04.), p. 40-57
|
Publisher: |
IGI Global |
Subject: | Branding in Higher Education | Branding | Co-Creation | Experience | Service Dominant Logic | University Branding | Value Co-Creation |
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