A construal-level approach to hedonic and utilitarian shopping orientation
Year of publication: |
2021
|
---|---|
Authors: | Scarpi, Daniele |
Published in: |
Marketing letters : a journal of research in marketing. - New York, NY : Springer Science + Business Media B.V, ISSN 1573-059X, ZDB-ID 1478939-5. - Vol. 32.2021, 2, p. 261-271
|
Subject: | Shopping orientation | Hedonism | Utilitarianism | Construal level | Konsumentenverhalten | Consumer behaviour | Hedonischer Preisindex | Hedonic price index | Utilitarismus |
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