A Consumer Decision-Making Theory of Trademark Law
Year of publication: |
2012
|
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Authors: | McKenna, Mark P. |
Publisher: |
[2012]: [S.l.] : SSRN |
Subject: | Theorie | Theory | Markenrecht | Trademark law | Konsumentenverhalten | Consumer behaviour | Verbraucherschutz | Consumer protection | Entscheidung | Decision | Handelsmarke | Store brand |
Extent: | 1 Online-Ressource (76 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Virginia Law Review, Vol. 98, p. 67, 2012 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments January 19, 2012 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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