A consumer-perceived consumer-based brand equity scale
Year of publication: |
May 2016
|
---|---|
Authors: | Baalbaki, Sally ; Guzmán, Francisco |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 23.2016, 3, p. 229-251
|
Subject: | brand equity | scale development | branding | Markenimage | Brand image | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Messung | Measurement |
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