A content analysis of airline mission statements : changing trends and contemporary components
Year of publication: |
October 2018
|
---|---|
Authors: | Lin, Yi Hsin ; Ryan, Chris ; Wise, Nicholas ; Low, Li Wen |
Published in: |
Tourism management perspectives : TMP. - Amsterdam [u.a.] : Elsevier, ISSN 2211-9736, ZDB-ID 2672710-9. - Vol. 28.2018, p. 156-165
|
Subject: | Mission statements | Airlines | Stakeholders | Content analysis | Luftverkehr | Air transport | Bibliometrie | Bibliometrics | Stakeholder | Öffentlichkeitsarbeit | Public relations | Unternehmenskultur | Corporate culture | Fluggesellschaft | Airline |
-
What do airline mission statements reveal about value and strategy?
Law, Kris M. Y., (2018)
-
Ortiz, Lorelei, (2022)
-
From mission statement to airline branding
Lin, Yi Hsin, (2016)
- More ...
-
From mission statement to airline branding
Lin, Yi Hsin, (2016)
-
Tourists' purchase intentions : impact of franchise brand awareness
Lin, Yi Hsin, (2014)
-
Tourists' purchase intentions: impact of franchise brand awareness
Lin, Yi Hsin, (2014)
- More ...