A content analysis of corporate blogs to identify communications strategies, objectives and dimensions of credibility
Deborah A. Colton and Sharon P. Poploski
| Year of publication: |
2019
|
|---|---|
| Authors: | Colton, Deborah A. ; Poploski, Sharon P. |
| Published in: |
Journal of promotion management : innovations in planning and applied research. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7594, ZDB-ID 2112907-1. - Vol. 25.2019, 4, p. 609-630
|
| Subject: | blogging | corporate blogging | Corporate communications | credibility | qualitative | Öffentlichkeitsarbeit | Public relations | Web 2.0-Technologien | Web 2.0 technologies | Glaubwürdigkeit | Credibility | Social Web | Social web | Interne Kommunikation | Internal communication |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10496491.2018.1500408 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012179048