A content analysis of fear appeal advertising in Canada, China, and France
Year of publication: |
2019
|
---|---|
Authors: | Bartikowski, Boris ; Laroche, Michel ; Richard, Marie-Odile |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 103.2019, p. 232-239
|
Subject: | Content analysis | Cross-cultural comparison | Fear advertising | Print magazines | Types of fear appeal | Frankreich | France | Kanada | Canada | China | Werbewirkung | Advertising effects | Printwerbung | Print advertising | Vergleich | Comparison | Angst | Anxiety | Bibliometrie | Bibliometrics | Werbung | Advertising |
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