A contingency approach to marketing high technology products
Year of publication: |
2000
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Authors: | Gardner, David M. ; Johnson, Frank ; Lee, Moonkyu ; Wilkinson, Ian |
Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 34.2000, 9-10, p. 1053-1077
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