A contingency-based approach to the nexus between international strategic brand management and export performance
Keith Pyper, Anne Marie Doherty, Spiros Gounaris, Alan Wilson
| Year of publication: |
2022
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|---|---|
| Authors: | Pyper, Keith ; Doherty, Anne Marie ; Gounaris, Spiros ; Wilson, Alan M. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 148.2022, p. 472-488
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| Subject: | Business-to-business | Contingency theory | Export performance | External environment | International strategic brand management | Strategic fit | Markenführung | Brand management | Strategisches Management | Strategic management | Kontingenztheorie | Export |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2022.04.003 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013325508