A contingency model of behavioural intentions in a services context
Year of publication: |
2004
|
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Authors: | Patterson, Paul G. |
Published in: |
European Journal of Marketing. - Emerald Group Publishing Limited, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 38.2004, 9/10, p. 1304-1315
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Customer satisfaction | Customer retention | Customer loyalty | Customer service management | Consumer behaviour | Contingency planning |
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