A convergence of Western marketing mix concepts and oriental strategic thinking
Year of publication: |
1995
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Authors: | Low, Sui Pheng ; Tan, Martin C.S. |
Published in: |
Marketing intelligence & planning. - Bradford : Emerald, ISSN 0263-4503, ZDB-ID 832078. - Vol. 13.1995, 2, p. 36-46
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