A conversational approach to consumer vulnerability : performativity, representations, and storytelling
Luca M. Visconti (Marketing, ESCP Europe, Paris, France)
| Year of publication: |
March 2016
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|---|---|
| Authors: | Visconti, Luca M. |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 32.2016, 3/4, p. 371-385
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| Subject: | Consumr vulnerability | coping strategies | performativity | social representation | storytelling | well-being | Narrative Methode | Narrative method | Konsumentenverhalten | Consumer behaviour | Coping-Strategie | Coping strategy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0267257X.2015.1122660 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011546253