A cost-benefit approach to market segmentation
Year of publication: |
1979
|
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Authors: | Winter, Frederick W. |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 43.1979, 4, p. 103-111
|
Subject: | Absatzpolitik | Cost benefit Analyse |
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