A creative-mix or variety-mix fusion experience? : examining marketing strategies for ethnic fusion restaurants
Year of publication: |
2020
|
---|---|
Authors: | Liu, Qing ; Wu, Luorong ; Wang, Chen-Ya |
Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 89.2020, p. 1-11
|
Subject: | Consumer behavior | Ethnic dining | Experimental design | Fusion | Restaurant marketing | Gastronomie | Restaurant industry | Ethnische Gruppe | Ethnic group | Konsumentenverhalten | Consumer behaviour | Experiment | Marketingmanagement | Marketing management |
-
Consumer response to authentic-language versus English-language menu labeling in ethnic dining
Choi, Sungwoo, (2018)
-
Ethnic restaurants : bringing uniqueness to the table through handwriting
Chen, Feier, (2022)
-
Ethnic dining : need to belong, need to be unique, and menu offering
Liu, Qing, (2015)
- More ...
-
The impact of power on service customers’ willingness to post online reviews
Wu, Luorong, (2016)
-
Photo vs. art? : the design of consumption guidance in cultural food consumption
Wu, Luorong, (2021)
-
Marketing online food images via color saturation : a sensory imagery perspective
Liu, Qing, (2022)
- More ...