A critical examination of the recent evolution of B2B sales

Joel G. Cohn

"The goal of the text is to prepare sales for what is coming and perhaps even inform recruiters about what types of skills and attitudes will be most useful in the future in their recruitment of B2B sales professionals"--

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Year of publication:	[2024]
Authors:	Cohn, Joel G.
Publisher:	Hershey, PA : IGI Global
Subject:	Konsumgütermarketing \| Consumer goods marketing
Description of contents:	Table of Contents [gbv.de]

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Extent:	xvi, 276 Seiten Illustrationen
Series:	Advances in logistics, operations, and management science (ALOMS) book series Premier reference source
Type of publication:	Book / Working Paper
Language:	English
Notes:	Includes bibliographical references and index
ISBN:	979-8-3693-0348-1 ; 979-8-3693-0349-8 ; 979-8-3693-0350-4
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10014518699