A critical model of brand experience consequences
Year of publication: |
2013
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Authors: | Shamim, Amjad ; Butt, Muhammad Mohsin |
Published in: |
Asia Pacific journal of marketing and logistics. - Bradford : Emerald, ISSN 0954-7517, ZDB-ID 11747407. - Vol. 25.2013, 1 (4.1.), p. 102-117
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Saved in:
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