A critical realist and multimethodology framework for product placement research
Fanny Fong Yee Chan
| Year of publication: |
2015
|
|---|---|
| Authors: | Chan, Fanny Fong Yee |
| Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 21.2015, 3, p. 279-295
|
| Subject: | product placement | marketing communication | critical realism | multimethodology | research paradigm | Product Placement | Product placement | Bibliometrie | Bibliometrics | Marketingmanagement | Marketing management | Wissenschaftliche Methode | Scientific method | Werbewirkung | Advertising effects |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011305239