A critical review of market entry selection and expansion into Japan's market
Austin Uzama
| Year of publication: |
2009
|
|---|---|
| Authors: | Uzama, Austin |
| Published in: |
Journal of global marketing. - Philadelphia, Pa. : Taylor & Francis, ISSN 0891-1762, ZDB-ID 1034619-3. - Vol. 22.2009, 4, p. 279-298
|
| Subject: | Internationaler Markteintritt | International market entry | Marktforschung | Market research | Konfuzianismus | Confucianism | Japan |
| Extent: | graph. Darst., Kt. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003899956