A Cross-Cultural Analysis of International Print Advertising: The Case of the U.S.A., Japan, South Korea, and Taiwan
Year of publication: |
1994
|
---|---|
Authors: | Cutler, Bob D. ; Javalgi, Rajshekhar ; Foltin, L. Craig ; Hornyak, Martin J. ; White, D. Steven |
Published in: |
American Journal of Business. - Bureau of Business Research. - Vol. 9.1994, 2, p. 55-62
|
Publisher: |
Bureau of Business Research |
Subject: | Marketing | print advertising | culture |
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