A Cross-Cultural Generalizability Study of Consumers' Acceptance of Product Placements in Movies
Year of publication: |
2009
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Authors: | Eisend, Martin |
Published in: |
Journal of current issues and research in advertising : JCIRA. - Philadelphia, Pa : Taylor & Francis Group, ISSN 1064-1734, ZDB-ID 11397767. - Vol. 31.2009, 1, p. 15-26
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