A "cross-cultural RELQUAL-scale" in supplier-distributor relationships of Sweden and the USA
| Year of publication: |
2010
|
|---|---|
| Authors: | Payan, Janice M. ; Svensson, Göran ; Awuah, Gabriel ; Andersson, Svante ; Hair, Joe |
| Published in: |
International marketing review. - Bradford : Emerald, ISSN 0265-1335, ZDB-ID 8597674. - Vol. 27.2010, 5 (14.9.), p. 541-562
|